Research: Female DJs are growing in popularity at the speed of light
IMS Ibiza is the Global Electronic Music Industry Survey and the following informations are related to social networks and TV advertising.
Nina Kraviz, Amelie Lens and Charlotte de Witte have seen a huge increase in the number of fans on their social networks over the past year: Instagram, Youtube and Spotify.
Charlotte de Witte had the biggest fan growth.
This data shows that their fans grew much faster than the five DJs with the largest number of fans - Marshmello, David Guetta, Alan Walker, Calvin Harris, Skrillex.
In 2018, Amelie Lens doubled the number of fans across all social networks compared to the year before. After appearing at 25, anniversary of Time Warp had a fourfold increase in fans on a daily basis.
Leading global brands are signing contracts with well-known female DJs who participate in publicity campaigns. Peggy Gou was so advertised by Porsche; Eli & Fur worked on the campaign for Kayak; Alison Wonderland has collaborated on a Super Bowl campaign for a new mobile app.